Use cases
Anywhere the link outlives the reason you printed it.
The test is simple. If reprinting is a cost or a week, and the destination will change, it's a LinkShift code.
Restaurants and cafés
One table tent, laminated once. Brunch menu on weekend mornings, happy hour in the late afternoon, the full menu the rest of the time, and the closure notice over the holidays, scheduled in October so nobody has to remember.
Conferences and events
The QR on the badge goes to the agenda before the keynote, the slides during it, the feedback form right after, and the recording a week later. Four destinations, one print run.
Product packaging
Registration while the return window is open. Setup guide after. Reorder page once the consumables should be running out. The box was printed in a factory months ago.
Signage and vehicle wraps
The wrap costs more than most websites. The offer on it changes every season. Point the code at this quarter's landing page and leave the van alone.
Real estate
The sign goes up once. Listing details, then open-house times on the day, then "under contract," then the agent's next listing.
Classrooms and venues
The poster by the door points at today's schedule, this week's reading, or the form for whichever thing is happening in the room right now.
And when it's not
Where you don't need this.
If the link lives on a screen, you can just change it. A short-link tool is cheaper and simpler for tweets, emails and bios, and several good ones are free.
If the destination is never going to change, any QR generator will do. LinkShift earns its keep when ink is permanent and the answer isn't.